1-Introducing new technologies and applications of polyurethane

•  Polyurethane is used in various industries such as the construction industry (insulation, sealants, flooring), automotive, furniture, packaging, medicine, etc.
•  Introducing the latest technologies and innovations in this field

2-Market development and attracting new customers

• Exhibitions are an ideal platform for direct communication with buyers, distributors, and artisans.
• Ability to display real samples of products and compare them with competitors

3-Increasing brand awareness and effective marketing

• Better brand recognition among industry players
• It is possible to use face-to-face advertising, brochures, product demos, and special discounts.

4-Competitor monitoring and market analysis

• Reviewing competitors' products, pricing and sales strategies
• Possibility of finding new business partners (importers, exporters, investors)

5- Facilitating exports and connecting with international markets - Iran has a good location for exports in the Middle East region, and the exhibition can attract foreign buyers.

• There is a possibility of cooperation with foreign companies active in the field of polyurethane (from Europe, China or Türkiye).

6-Training and exchange of technical knowledge

• Holding seminars, workshops, and technical meetings on the sidelines of this exhibition can help educate consumers and improve product quality.